I've had this once before and it's a really solid low to mid range vodka. My boy, Zig Zag, bought it and it's great for making cocktails. Make sure to keep it really cold, though. What I just found out is that Bruce Willis is actually a part owner of the brand. Interesting. However, Dan Ankroyd is owner of Crystal Head, Sean Combs (Diddy) is 50% owner of Ciroc, Pitbull is with Voli, and even Birdman has a deal with GT Vodka.
Here's a lil review on the vodka (which i think is pretty accurate) and some interesting footage with Bruce Willis.