I always appreciate secrets or tricks to the trade when it comes to any kind of industry. Marketing is one of the most important aspects, and without that, it's hard to sell an product. If you're into business of any kind, you know that the end of the day you're selling perception for a profit. People want what they can't have, and will aspire to get "The Best." There are some great premium brands on the market, but a lot of them chop things down or add in their own special "ingredients" to basically get you to pay the higher price. This is a great video I'd say on getting on your feet wet when it comes to buying a spirit. Always a great job explaining things, Derrick. Salute.
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