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Saturday, January 26, 2013

How to make the Hpnotiq Romeo and Juliet via Hotmixology

Now this is a very interesting and unique cocktail bringing in a lot of different elements I've not seen before. You have Hpnotiq and Ciroc. If you know both of these brands, they actually have a pretty interesting history together.

Back in 2001, a guy by the name of Nick Storm (Liquor Brand Promoter) was in New York City, and a guy that was the head of Hpnotiq (pronounced originally Hip-no-teeq), came up to Nick Storm to help get the buzz of the product out. Alize another liquor close to Hpnotiq featuring the mix of a nice Vodka and Cognac with tropical flavors was the dominate one at the time. However, within a few years, Hpnotiq blew it out the water. It got really famous and it was in product placement for a bunch of high powered Hip-Hop artists in the early 2000s such as Fabolous, Lloyd Banks, and R. Kelly to name a few. It sold over a million cases in 2003.

Just back in late 2007, the brand Ciroc as we all know is pretty much heavily marketed by Diddy, was just really coming up in the U.S. Well, actually, it had been around since 2003 but just didn't have the right promotion behind it. However, the help of Sean "Diddy" Combs, Nick Storm, and the Ciroc, this unknown premium vodka got to the number 2 vodka right under Grey Goose within 3 years of heavy promotion. It sold over a million cases as well.

Now, to bring this all together, you have two premium products, a sweet and sour mix, lime juice topped with champagne to bring a beautiful cocktail for both men and women. Check out the recipes:

Romeo
1 1/2 oz Ciroc Peach
1 oz Hpnotiq
Fresh Lime Juice
Splash Sweet and Sour
Wycliff Champagne

Juliet
Romeo
1 1/2 oz Ciroc Peach
1 oz Hpnotiq Harmonie
Fresh Lime Juice
Splash Sweet and Sour
Wycliff Champagne

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